Rebranding and marketing of innovator and industry leader in ceramic bearings
We had the opportunity to rebrand, Boca Bearings, the industry innovator and leader in ceramic ball bearing for industrial and recreational use. After 35 years, the family-run business has maintained stable development and is aiming to extend its current brand in order to accelerate growth and stay up with current trends.
On this project, I was one of two designers. My primary responsibilities were expanding on brand usage, developing communication materials and digital marketing content, and preparing final files for print or development.
01 | BRAND IDENTITY
Our team significantly modernized the brand, better connecting it with innovative ceramic bearing technology. I worked on developing new brand components for printed consumer touch points.
02 | DIGITAL MARKETING
We modified Boca Bearings' email and PPC marketing approaches using strategies developed to properly target B2B and B2C audiences. In order to exhibit brand consistency, the other designer and I cooperated to design new, easy-to-adapt templates for emails to specific audiences. I also worked on various paid social media postings and campaigns for the new brand.